Friday 22 September 2023

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Selling Skills


All professional staff but particularly partners, directors and senior managers with selling roles. 


1 day - to be arranged 


To be arranged

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Course Information

The theory and discipline of selling is missing from the skills base of most professional services people. This course plugs that gap. 

By the end of the course the participants will be able to: 

  • Deliver a successful sales presentation to clients
  • Formulate a sales strategy 
  • Understand how to implement it
  • Appreciate how to ‘close the sale’ 

The sales element of the programme covers both Tactical and Strategic Selling and includes: 

  • Understanding of Tactical Selling
  • Win-Win
  • USPs
  • Benefits not features
  • Qualifying 
  • Closing techniques  
  • Understanding the 4 types of Buyer and their different needs and modes 
  • The sales funnel 
  • Preparing a sales analysis 
  • Using sales ‘reminder cards’. 

How do I read my eBook?

Your eBook should be available for download instantly. However, please allow a maximum of 24 hours for the book to be ready to download and view. Please note that you will receive a confirmation email which will inform you when your books are ready to download.

  • Download and install Adobe Digital Editions
  • Open Adobe Digital Editions and follow the steps to get started
  • Download your eBook from and it will be opened by Adobe Digital Editions
  • Connect an eReader to transfer the eBook across using Adobe Digital Editions
  • Need more help? Read our FAQ below or contact us for assistance
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