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Selling Skills

WHO SHOULD ATTEND?

All professional staff but particularly partners, directors and senior managers with selling roles. 

DATES

1 day - to be arranged 

LOCATION

To be arranged

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Course Information

The theory and discipline of selling is missing from the skills base of most professional services people. This course plugs that gap. 

By the end of the course the participants will be able to: 

  • Deliver a successful sales presentation to clients
  • Formulate a sales strategy 
  • Understand how to implement it
  • Appreciate how to ‘close the sale’ 

The sales element of the programme covers both Tactical and Strategic Selling and includes: 

  • Understanding of Tactical Selling
  • Win-Win
  • USPs
  • Benefits not features
  • Qualifying 
  • Closing techniques  
  • Understanding the 4 types of Buyer and their different needs and modes 
  • The sales funnel 
  • Preparing a sales analysis 
  • Using sales ‘reminder cards’. 






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