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Setting a Strategy


High potential employees, managers and partners. 


1 day - to be arranged 


To be arranged

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Course Information

This is a highly intensive programme and will provide attendees with the knowledge of key strategic and marketing tools and how to use them in practice.

Delegates will leave having either revised their existing knowledge or learnt some of the key techniques now taught in every business school.

The strategic element will cover: 

  • ACI 
  • PEST (EL) analysis
  • SWOT
  • Mission statements
  • The value creation loop
  • Handy’s five steps to effective change management
  • Deal and Kennedy’s cultural analysis
  • Lewin’s force analysis

The marketing element will cover: 

  • Brands
  • The difference between marketing and selling
  • Porter’s five forces
  • BCG matrix
  • Product life cycle
  • Ansoff’s analysis
  • Gap analysis
  • AIDA
  • 4 Ps

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