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Essential Strategy

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Essential Series


eBook Study Text




Graham Durgan

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Product Details

This Essential Guide covers the key elements of business strategy including:
  • The need for, and purpose of, strategic and business analysis
  • Environmental issues affecting strategic position
  • Competitive forces affecting strategic position
  • Marketing and the value of goods and services
  • Internal resources, capabilities and competences
  • Mission, stakeholders, ethics, culture and integrated reporting
  • The influence of corporate strategy on an organisation
  • Alternative approaches to achieving competitive advantage
  • Alternative directions and methods of development
  • Strategic action
  • Business process change
  • e-Business
  • Project management
  • Finance and business strategy
  • People
Product Details

Essential Series
eBook Study Text
Graham Durgan
Emile Woolf International

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